Why we exist
Modern analytics stacks are noisy. A single page load can fire dozens of beacons across Adobe, Google, Tealium, Segment, and a dozen other vendors — each encoded, minified, and nearly impossible to eyeball in a raw network tab. Most teams end up debugging tracking issues with a mix of guesswork, proxy tools, and tribal knowledge. We think that's backwards: understanding your own data quality shouldn't require reverse-engineering it.
What we build
Beacon is a DevTools panel that captures, decodes, and validates analytics and tag-management traffic directly in your browser — no proxies, no certificates, no setup. Beacon Relay extends that same clarity to mobile: capture, decode, and validate analytics beacons from iOS and Android apps over Wi‑Fi, for teams debugging Adobe, GA4, Tealium, Segment, Braze, and other mobile SDKs.
How we think about the work
We build for the person who has to sign off on data quality before it ships — the analytics engineer, the implementation consultant, the QA lead who gets paged when a dashboard looks wrong. That means favoring clarity over cleverness, local processing over unnecessary data collection, and tools that fit into an existing workflow rather than demanding a new one.
Get in touch
Questions, feedback, or just want to talk shop about analytics QA? Reach out — we read every message.